Three Steps Digital Brand Management is no longer trading. The company is closed, is not accepting clients, and cannot be engaged for work. Any legacy pages on this site describing past services, testimonials, or client results are strictly archival and should not be relied upon.
This domain is now owned and published by Jason Barnard, and it serves a single, focused purpose: hosting the podcast Generative Engine Optimization in the AI Era.
Who are Guy and Gail Goole?
Guy and Gail are entirely AI-generated characters. They are not real journalists, and they do not have personal industry experience. You can read exactly how their episodes are created on our [AI and Fictional Host Disclosure] page.
Why use AI hosts?
This podcast is a deliberate vehicle created by Jason Barnard to achieve two specific goals in a transparent and honest manner:
- To Make Complex Concepts Accessible: The shift from traditional SEO to Generative Engine Optimization (GEO) is dense and highly technical. Guy and Gail serve as conversational translators, breaking down Jason’s advanced strategies and frameworks into bite-sized, easy-to-digest discussions.
- To Provide Honest Comparisons: The digital marketing industry is full of competing theories. The podcast serves as an objective space to compare what Jason teaches at Kalicube with what other practitioners are doing, analyzing different approaches to see what actually works in the new era of AI search.
You aren’t listening to Guy and Gail for their personal opinions; you are listening to them translate, test, and explain the blueprints of modern digital brand management.