Guy Goole and Gail Goole are AI-created characters. Jason Barnard created them in 2024 at Three Steps Digital, the American arm of Kalicube. They are not real people. Their voices, their images and their biographies are generated using artificial intelligence, and they are not modelled on the voice, likeness or identity of any real person.

This has never been a secret, and it was never meant to be one. Nobody has ever presented Guy Goole and Gail Goole as human, and nobody ever will.

Why We Say It Plainly

Plenty of AI content arrives without a label. Ours arrives with one, because the label is not a warning. It is the most interesting fact about the format.

Artificial intelligence changed how people find information. It is now changing how information gets explained. Guy Goole and Gail Goole are a deliberate experiment in that second shift: two persistent AI-created hosts who exist to find out what happens when difficult material is read, discussed and explained by a machine.

The answer, often, is that it comes out clearer. A machine reading has no jargon to defend and no reputation riding on sounding clever. It says the thing in the words a listener already uses.

How the Experiment Started and What It Became

It began as a closed loop. Jason Barnard pointed Guy Goole and Gail Goole at his own work to find out what a machine reading of it would produce. The answer was interesting enough to keep going.

It has since opened out. Episodes now examine other people’s research, frameworks and arguments, and increasingly they put that work alongside Jason Barnard’s rather than treating either in isolation. That is the part worth watching. Two AI hosts reading across a field, holding several people’s ideas in the same conversation, is a different thing from a machine summarising one person at a time.

Three Steps Digital closed. Jason Barnard kept the website, because the experiment was more interesting than the company that housed it.

What Guy Goole and Gail Goole Host

Guy Goole and Gail Goole host the podcast Generative Engine Optimization in the AI Era: Decoding SEO 2.0. They are very good at it.

How We Produce Guy Goole and Gail Goole

Artificial intelligence is used across research, scripting, voice synthesis and image generation. Every part of what you hear and see is machine generated.

Human beings provide editorial oversight. Material is selected by people, episodes are reviewed by people before publication, and people answer for what goes out.

Episodes draw on publicly available articles, videos, research papers, interviews and other source material. Where an episode is based on identifiable source material, that source is named in the episode or in the accompanying notes, alongside the people whose ideas are being discussed. The ideas belong to the people who had them, and we say so.

What Guy Goole and Gail Goole Bring to the Material

What Guy Goole and Gail Goole say is an AI generated reading of the material supplied to them.

The quality worth naming is plainness. The hosts restate complicated arguments in ordinary terms, without the vocabulary that specialists use to signal membership. That is the whole reason the format works, and it is why the experiment continued past its first few episodes.

Weigh what they say on the argument, not on the authority of the speaker. There is no authority behind the speaker. That is the point.

Who Chooses the Material and Who Has an Interest in It

Guy Goole and Gail Goole are not independent, and we would rather point at that than imagine you miss it.

Jason Barnard created them, owns this website, and provides editorial oversight. He works in the field the podcast covers. He runs Kalicube. Material is chosen by him or on his behalf, and the earliest episodes were about his own work.

None of that makes the analysis wrong. It does mean the selection of what gets examined, and the framing around it, comes from someone with a position in the field rather than from a neutral party. Episodes discussing Jason Barnard, Kalicube, the Kalicube Framework or Kalicube clients carry a note saying so.

Read accordingly, and judge each episode on whether the explanation holds up.

Why Jason Barnard Keeps Publishing This

A note from the current owner of this site, in his own name.

I built Guy Goole and Gail Goole to find out what a machine would make of my own work. What came back was clearer than the way I had been explaining it myself, which was humbling and useful in roughly equal measure.

The interesting part came later, when they started reading other people. Watching two AI hosts hold somebody else’s framework and mine in the same conversation, and find the connections and the disagreements, is not something I could have produced by writing about either. That is why the site is still here after the company that started it closed.

I choose a lot of what they read, and I sign off on what goes out. So this is my experiment, on my site, and a good deal of it concerns my field and sometimes my work. I would rather say that on the first page you land on than have you work it out later.

Jason Barnard

Who Answers for What Guy Goole and Gail Goole Publish

Three Steps Digital, the company where Guy Goole and Gail Goole were created, is no longer trading. Jason Barnard now owns this website and is responsible for everything published here under the Guy Goole and Gail Goole names.

AI-created hosts do not dilute that responsibility. Source material, analysis and commentary are kept distinct, and significant factual errors are corrected on the record once identified.

AI assisted production carries a real risk of inaccurate summary and misattributed sources. Episodes are reviewed before publication. If you find an error, tell us and we will fix it: corrections@3stepsdigital.com.

What Guy Goole and Gail Goole Are Not

Guy Goole and Gail Goole are not journalists, researchers, industry practitioners or independent experts. When they mention a company, a person, a product or a methodology, that is not endorsement, testimony or third-party validation. It does not mean the party discussed has approved, reviewed or contributed to the episode.

Episodes are not sponsored. Nobody has paid for inclusion, coverage or favourable treatment, and nobody can.

How to Read Guy Goole and Gail Goole

The hosts are AI-created. The subjects, the sources and the arguments are real. What they say about them is a machine reading of real material, chosen by people with a position in the field, reviewed by people before it goes out, and offered in language a listener can actually use.

Judge it accordingly.

We feel the content is useful and valuable in and of itself, and this is a good, helpful use of AI.

Last updated: 21 August 2026