Tag: ZeroSumMoment
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The marketing funnel isn’t just broken, it’s dead. The linear path of “awareness, consideration, decision” has been shattered by AI. In its place, three parallel universes of research have emerged: Explicit, Implicit, and Ambient. In this episode, we decode the “Zero-Sum Moment” where AI collapses the user journey from a winding path to a single…
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Google just flipped a switch in November 2025, and everything changed. Complex, multi-step queries are now automatically routed to Gemini 3 Pro inside “AI Mode”—no user choice, no blue links, just one synthesized answer. This is the Zero-Sum Moment that digital marketing pioneer Jason Barnard predicted years ago. And it’s not coming anymore—it’s here. In…
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Discover why Google’s “GEO-Detox” joke is actually a serious warning for your business—and how the Thanksgiving AI Doodle proves the Zero-Sum Moment is already here. In an era where AI search delivers a single, direct answer, the traditional SEO playbook of ranking #2 or #3 is obsolete. You are either the trusted source, or you…
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Discover why 87.8% of businesses fear losing visibility in AI search—and why Algorithmic Invisibility is the silent threat that could erase your brand without warning. In a world where AI Assistive Engines like ChatGPT, Google AI, and Perplexity make winner-take-all decisions about who to recommend, your brand’s survival depends on building what Jason Barnard calls…
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Discover why the era of traditional SEO is over—and why your AI Résumé is now the most critical asset your brand owns. In a time when AI Assistive Engines like ChatGPT, Google AI, and Perplexity make high-stakes, bottom-of-the-funnel decisions on who to recommend, your brand’s reputation is no longer defined by your marketing copy. It…