The SEO industry is drowning in acronyms: GEO, AEO, LLMO, AIEO. Everyone is fiercely defending their favourite label while the technology is fundamentally shifting how discovery works. In this episode, Gail and Guy Goole cut through the noise with one clean framework: Assistive Agent Optimization, or AAO, coined by Jason Barnard and validated by Danny…
Discover why becoming the answer is now everything—and why being just a link is no longer enough. Search engines are turning into answer engines right before our eyes, and this shift is massive. If you’re still building a strategy around ranking pages and getting clicks, you’re fighting yesterday’s battle. The entire goal of digital marketing…