In this episode of Generative Engine Optimization in the AI Era: Decoding SEO 2.0, Gail Gould and Guy Gould dive into a foundational shift that’s redefining how experts get discovered: the rise of AI-curated “best-of” lists. This isn’t traditional SEO anymore. It’s not about ranking your website for a handful of keywords. It’s about teaching…

Welcome to Generative Engine Optimization in the AI Era: Decoding SEO 2.0, proudly sponsored by Three Steps Digital Brand Management, a Kalicube Certified Agency. In this episode, Guy and Gail Goole unpack 13 essential truths about the dramatic evolution of SEO in the age of AI. If you’re still optimizing for keywords and backlinks the…

Welcome to Generative Engine Optimization in the AI Era: Decoding SEO 2.0—the podcast where traditional SEO meets the algorithmic future. I’m Gail Goole, and with me is Guy Goole. Today, we’re decoding a concept that changes everything you thought you knew about SEO: The Perfect Click. We’re not talking about random traffic or vanity metrics.…

We dive headfirst into the world of Generative Engine Optimization (GEO)—what we call SEO 2.0, but what industry leaders understand as the new battleground for brand visibility in search and AI. AI-generated summaries are rewriting how people discover and trust brands. Whether it’s Google’s AI Overview, Bing’s Copilot, or ChatGPT itself, these systems no longer…

In this episode of Generative Engine Optimization in the AI Era: Decoding SEO 2.0, hosts Gail and Guy Goole explore one of the most important questions facing brand leaders today: how do you get AI to understand and recommend your brand? With answer engines like ChatGPT, Google Gemini, and Bing Copilot now shaping customer journeys…

In this episode of Generative Engine Optimization in the AI Era: Decoding SEO 2.0, hosts Gail and Guy Goole unpack one of the most profound shifts in digital strategy we’ve seen in decades. As AI-driven answer engines like ChatGPT, Perplexity, Bing Copilot, and Google Gemini rise to prominence, the role of traditional SEO is fundamentally…

Generative Engine Optimization in the Age of Google AI Mode (Decoding SEO 2.0 podcast) The firsr episode with Gail and Guy Goole (Guy and Gail Goole) Welcome to the new era of search—one where AI doesn’t just rank links, it writes the answer. In this episode, Gail Goole and Guy Goole decode what’s happening behind…